In the third article in our series ‘Leadership and the Brain’, Amrop guest writer, neuroscientist Dr. Tara Swart, shares some intriguing and effective ways to lift our business brains from bronze, to silver, to gold-medal standard. If, in the corporate world, high-calibre self-awareness and self-belief are increasingly valued, how can we maintain - or improve - our brain fitness?
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In today’s turbulent and pressured environments, managers all too frequently find themselves in a metaphorical prison. They slavishly replay old thought patterns, trapped by static world views.
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In Canada, a large and venerable mass-merchant faces a serious rethink in order to evolve its Customer Centricity from ‘art’ to ‘science.’ In China, the e-commerce team of a renowned retailer is confused and frustrated by constant changes in strategic direction. Even the best leaders face a host of challenges in the omni-channel race. We set the scene, report from the frontline and present the ideal profile for the elusive 'omni-channel champion.'
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Maria da Glória Riberio, Managing Partner of Amrop Portugal, has spent two decades interviewing and learning from business leaders. In this 2nd article based on her well-received book, Maria translates some core principles of strategic marketing into self-marketing - presenting ourselves to the right audience, in a unique and compelling way.
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